The Rolex GMT-Master II "Pepsi" ref. 126710BLRO, released in 2018 (not 2020, a crucial distinction), quickly ascended to legendary status within the watch collecting world. Its vibrant two-tone ceramic bezel, referencing the iconic "Pepsi" colorway of red and blue, coupled with its robust functionality and undeniable prestige, made it an instant grail watch for many. While the official retail price has fluctuated, finding a 2018-2019 model (as there was no significant 2020 update) for sale, particularly in pre-owned condition, commands a significant premium above MSRP, often exceeding $119,000+. This article delves into the intricacies of purchasing a pre-owned Rolex GMT-Master II Pepsi, exploring its key features, variations, the reasons behind its high resale value, and what to look out for when navigating the market.
Understanding the Demand: Why is a Pre-Owned Rolex Pepsi so Expensive?
The exorbitant price tag attached to a pre-owned Rolex Pepsi 2018-2019 (often inaccurately referred to as a 2020 model) is a confluence of factors:
* Limited Availability: Rolex's production capacity consistently lags behind demand. The waitlist for authorized dealers extends for years, making obtaining a new Pepsi a near-impossible task for most. This scarcity directly fuels the pre-owned market, where prices are dictated by supply and demand.
* Iconic Design: The Pepsi bezel is undeniably iconic. The combination of red and blue evokes a sense of nostalgia and instantly recognizable luxury, making it a highly desirable piece for both seasoned collectors and those entering the world of high-end watches. The colorway itself is a point of contention, with some subtle variations in shade over the years, a point we will explore further.
* Exceptional Quality and Durability: Rolex's reputation for unparalleled craftsmanship and durability is well-established. These watches are built to last, making them a sound investment that retains its value over time, further contributing to their high resale prices.
* Investment Potential: The Rolex Pepsi's value appreciation has been significant, making it an attractive asset for collectors and investors. While past performance is not indicative of future results, the watch's consistently high demand suggests it will continue to hold its value, if not appreciate further.
* The Jubilee Bracelet: Many models, including the Rolex GMT II Pepsi Jubilee, are fitted with the iconic Jubilee bracelet. This five-piece link bracelet is supremely comfortable and adds to the overall aesthetic appeal of the watch. The option to buy a Rolex Pepsi jubilee (or to have a Pepsi fitted with one) is a significant factor in its desirability.
Key Features of the Rolex GMT-Master II Pepsi (Ref. 126710BLRO):
* Cerachrom Bezel: The most striking feature is the bi-directional rotating Cerachrom bezel in two-tone red and blue. This ceramic insert is exceptionally scratch-resistant and boasts superior color retention compared to earlier aluminum bezels. The Rolex Pepsi bezel color difference between different production years is minimal, but discerning collectors might notice subtle nuances.
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